Mark Construction Modernizes its Brand and Website, Showcasing 25 Years of Secure and Mission-Critical Facilities Work for the Fortune 1,000
New Brand Exemplifies Dedication to Authenticity and Attention to Detail
December 17, 2024
Herndon, Va. – Mark Construction, a premier full-service general contractor specializing in secure and mission-critical facilities for the Fortune 1,000 in defense contracting, finance, technology and data celebrating its 25th year in business, has unveiled a full corporate rebrand that includes a new logo, print and sales collateral, the design of environmental assets, apparel and fleet vehicles, and a comprehensive new website.
Since 1999, Mark Construction has established itself as an industry leader in the design and construction of mission-critical facilities across 13 states and Washington, D.C. To reflect this milestone of market leadership, Mark Construction wanted its external identity and branding to reflect the company’s unmatched industry expertise. The highlight is a website that offers users an intuitive and user-friendly design, making it easy for visitors to navigate and access detailed information about Mark Construction’s comprehensive range of services, from complete design-build projects, to repair and maintenance solutions, all while featuring the company’s versatility and expertise.
“This rebrand truly reflects who we are as a company,” said Adam Stewart (LINK), president and CEO of Mark Construction. “Our goal was to update our persona to highlight our extensive experience and technical prowess in a very precise sector, while conveying our core values of authenticity, exacting standards, and proactive problem-solving. The website in particular represents our dedication to always doing the right thing and getting it right the first time, every time.”
The rebrand was conceptualized, designed and completed by Baltimore-based Vitamin, a fully integrated, digital-first boutique marketing and design agency. The agency’s team focused on capturing the essence of Mark Construction’s key characteristics, while emphasizing the attributes that have made the company so successful. Key to the rebrand was translating and conveying Mark Construction’s work and abilities without the ability to showcase any of the actual work done at highly secure facilities.
At its core, the new branding, and site in particular, punctuates how Mark Construction consistently demonstrates its reliability and trustworthiness, and why the company’s capabilities are unlike any other construction firm.
“Adam Stewart brings a deep appreciation for exemplifying brand distinction at every touchpoint of the customer journey,” says Vitamin VP of Creative & UX Cory Magin. “The Vitamin team was entrusted with creating exceptional, one-of-a-kind deliverables across identity, print, and web. We were challenged to excel and empowered to deliver. We’re proud of the results and deeply grateful for our partnership with the team at Mark Construction.”
Visitors to the site can explore an impressive portfolio of past projects, accentuating Mark Construction’s ability to manage complex, technically demanding assignments with precision and quality, simultaneously bringing clarity and precision to every job. Client testimonials offer real-world insights into the company’s dedication to excellence and reliability, while a streamlined contact form and direct communication options facilitate seamless interaction with the Mark Construction team for both current and longtime clients.
About Mark Construction
Established in 1999, Mark Construction is a full-service general contractor specializing in secure and mission critical facilities for the Fortune 1,000 in defense contracting, finance, technology and data. For more than 25 years, the company has provided comprehensive services including scheduling and pre-purchasing, surveying and budgeting, design and construction, troubleshooting, and ongoing maintenance and repairs. Operating in 13 states and the District of Columbia, Mark Construction has a client roster that includes JLL, Freddie Mac, CACI, Cushman and Wakefield, and Leidos.